I have no beginning . . . Whenever spirituality decays and materialism is rampant, then, O Arjuna, I reincarnate Myself! To protect the righteous, to destroy the wicked and to establish the kingdom of God, I am reborn from age to age. . . . Howsoever men try to worship Me, so do I welcome them. By whatever path they travel, it leads to Me at last.
(The Bhagavat Gita)
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